Digital World 2020 results
What are the main takeaways from 2019?
As has become customary, the beginning of the year is an opportunity to explore the statistical analyses produced by different industries. One of these reports, which examines the evolution of social media around the world, has become an annual must-read: the Digital 2020 Global Digital Overview, produced by We Are Social in collaboration with Hootsuite.
In 2020, Facebook retains first place in the ranking of social networks with the largest number of users worldwide.
At the beginning of 2020, Facebook has almost 2.5 billion users, up 7.8% compared with 2019. It is followed by YouTube, which has just reached 2 billion users.
Mark Zuckerberg’s two main messaging platforms, WhatsApp (1.6 billion users) and Messenger (1.3 billion), rank third and fourth respectively. Instagram (1 billion users), in sixth position, further reinforces the overwhelming dominance of the Zuckerberg empire.
TikTok (or Douyin) is also gaining considerable ground, reaching 800 million users and seventh place in the ranking.
Half of the world’s population now uses at least one social network
A historic milestone in the short but eventful history of social media: in 2020, social network penetration among the world’s population is expected to exceed 50%.
This performance is based on growth of 9.2% compared with 2019, driven mainly by changes in mobile-phone connectivity (99%).
This penetration is, of course, not the same everywhere. It reaches 99% in the United Arab Emirates, while it is zero in North Korea. It stands at 66% in the United Kingdom, 62% in Spain and 60% in France.
As it does every year, the We Are Social and Hootsuite report contains a wealth of information, which I invite you to consult on SlideShare:
Digital 2020 Global Digital Overview (January 2020) v01, from DataReportal.